Produce a viral marketing campaign for a new film, aiming to attract an audience primarily through social networking sites and youtube. The trailer and website will be the primary marketing tools to be disseminated via the internet. The poster and magazine cover will be the secondary phrase, adopting mainstream 'above and below the line' marketing techniques after the viral marketing campaign has secured media interest.
This is the criteria to follow regarding the production of a film trailer for the A2 media studies coursework. I will (hopefully) produce a film trailer as the primary marketing tool along with a magazine cover and film poster as the secondary marketing tools. I plan to use the internet as much as i can by posting my work and linking to it on twitter, facebook and youtube which will create a buzz around the trailer as it would if it were an actual film.
If all goes to plan, this blog will be updated regualry to keep up to date with the research, desicion making and production. So, stay tuned and check back soon.
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