Shot types

Low Angle
A Low Angle shot is used to make the subject appear taller and more imposing. These are normally used to portray someone as powerful or authoritive.

High Angle
A High Angle shot is shot from above the subject, making them appear smaller than they are. These are used to make the subject appear vulnerable and over powered

Long Shot/ Wide Shot
This shows the subject entirely at a wide angle. Usually used for group shots or to show important elements within the Mise-en-scene

Medium Shot
A medium shot is one most commonly used, showing the subject from the waist up. It allows more detail to be shown or show who is talking within a shot

Close Up
The subject's face and maybe shoulders fill the frame allowing more detail to be shown. These are usually used to show emotion in scenes and draw attention to detail.

Extreme Close Up
This allows the camera to go more deeper in to a person and show a particular detail or highlight something in depth.

Two Shot
This is used for conversations, showing two people in a shot together.

Over-The-Shoulder
The camera literally looks over the subjects shoulder, again used in coversation shots between 2 shots.

POV (Point-Of-View)
This takes the perspective of the subject, showing what they see. These can be as a tracking shot as well when the audience is aligned with the subject.

Introduction and Brief

Produce a viral marketing campaign for a new film, aiming to attract an audience primarily through social networking sites and youtube. The trailer and website will be the primary marketing tools to be disseminated via the internet. The poster and magazine cover will be the secondary phrase, adopting mainstream 'above and below the line' marketing techniques after the viral marketing campaign has secured media interest.

This is the criteria to follow regarding the production of a film trailer for the A2 media studies coursework. I will (hopefully) produce a film trailer as the primary marketing tool along with a magazine cover and film poster as the secondary marketing tools. I plan to use the internet as much as i can by posting my work and linking to it on twitter, facebook and youtube which will create a buzz around the trailer as it would if it were an actual film.

If all goes to plan, this blog will be updated regualry to keep up to date with the research, desicion making and production. So, stay tuned and check back soon.