I used Photoshop to construct the film poster because it allowed me to experiment more with layers and change the lighting as well as add some effects in.
I shot this by standing on top of the table looking down on to the figure to try and include all of the mise-en-scene, everything in the shot. I shot it with a digital camera which had a high resolution but was very bright despite turning off the flash.
I choose this design over the my initial idea after some audience feedback. More people related to this product because of the narrative enigma with the stalker cutting out pictures similar to that used for the poster of The Stepfather which only has a pair of hands holding a tie. It created more of a reaction from the audience which is a marketing tool is meant to do. It is also an intertextual refference to The Orphan, which also uses an image of the antagonist to promote the film.
Sticking with typical thriller conventions, I used big, bold fonts on the poster and added reviews from some well known publications which the audience would be able to identify with. Also, i tried to keep dim lighting to create shadows in the poster. Shadows typically connotate the unknown, create a mystery and strike fear in to the audience. However, I used only Grey, black and white font colours instead of Red which would have been a convention for a thriller film. I found that using the Red font, it overpowered the image whereas the grey fitted in the shadow background, signifying a fading away, relating to part of the film.
Using the audience feedback I had after each draft I produced, I decided to challange conventions by using the antagonist instead of the protagonist. After researching in to the genre, I found that Film posters for a thriller portray a helpless female with a shadow figure hidden in the back ground or in dim lighting such as the poster used to promote Prom Night
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