Research; questionnaires

I stood outside my local cinema last week on half price night so I could get a range of people's opinion. The films that were on were 'Resident Evil' and 'The Other Guys'. The results were interesting to see a wide demographic turning out, not just the typical target audience which worked in my favour as I got varied results.
I asked around 30-40 people these questions;

Gender and age (help with demographic)
Favourite genre of film ( Ideas for me to chose from)
Favourite film of that genre
Favourite film in general
Why
Do you like fast paced trailers which build suspense
Favourite film magazine
What do you look for when buying a film magazine
What do you look for in a film poster

The results;

From these results, I can start planning the genre of my trailer and look at what is already on the market. This feedback has been incredibly helpful for the planning stages so now I can research into my target audience, look at specific conventions ect..