Regulation

When creating this promotional package, it is important to consider the impact it could have on society; Regulation needs to be considered. The BBFC is strict on film trailers as well as the films themselves but because the trailer is a marketing technique to advertise the film, I think there must be an agreement between the BBFC and the ASA. Since I have targeted this film at the ages 15-30, I think the audience would respond well because they can sympathize and empathize with the characters which could lead to them then going and watching the film once it has been distributed.

To decide on the 15 rating, I wanted to compare my storyline with similar films such as the Blair witch project and the Stepfather, both of which have a 15 rating. Being a psychological thriller, the Blair witch project is easiest to relate to mine following the BBFC guidelines because it falls in to the similar categories of strong threats and menace as well as the theme of horror which covers the mind playing elements the film portrays. It also contains some strong language which would be too explicit for a 12 but there aren’t quite enough elements to make it an 18 rating.

The Stepfather, on the other hand, is still a 15 rating but contains much more violence and horror than what would be expected. The trailer is a good example for a horror genre film and again shows how the audience relates to the young teenagers who are the main characters in the film.

These comparisons made me feel confident about the rating because the film would contain the elements of horror and imitable behavior which would also make the trailer a 15, meaning that the trailer would have to be shown after the watershed time of 9pm to protect young children.

[Watershed- time period in television schedule where adult content may be shown]

The ethnicity of the cast will be Caucasian, not to be discriminative but because it is based in Norfolk, the countryside of England, mixed ethnicities are rare around this area still. It is also linked to the representation of the characters; two white, heterosexual, teenage girls being stalked by an inferior class member who wears baggy clothing (while the girls wear provocative, attractive clothing) and is very reserved.